Featured projects —
Design System, SafeInsights,
Rice University
Led the creation of SafeInsights’ foundational design system to support a complex, research-driven platform from MVP to scale.
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Standardized UX patterns and operations across teams, cutting design rework and review cycles by 40% as the platform scaled across features and releases.
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Built a multi-use component system that enabled 50% component reuse, ensuring visual and interaction consistency across core workflows.
SafeInsights End-to-End Research Proposal Submission & Review Workflow
Designed a multi-step research proposal submission experience covering proposal intake, IRB, agreements, and feedback.
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Streamlined complex requirements into a guided, step-by-step process, lowering user confusion and improving overall proposal completion and review readiness.
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Conducted 8 usability testing sessions and iteratively redesigned the workflow, reducing critical UX issues by 60% before launch.
City of Bellevue
Standardizing information architecture for Bellevue Parks and Community Services to improve content discoverability.
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Led the redesign of the website’s information architecture by aligning it with users’ mental models. Conducted card sorting, usability testing, and analytics review to identify gaps in content grouping and labeling.
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Redesigned the global navigation and labeling system to reduce friction in information discovery. Simplified menu structures, introduced clearer category names, and ensured consistency across navigation patterns. Validated the updated navigation through tree testing and iterative feedback.
Himalaya Wellness E-commerce
Redesigned Himalaya Wellness’s global e-commerce experience by enhancing the product detail page to build user trust, improve discoverability, and drive conversions.
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These improvements were driven by a more structured information hierarchy, stronger visual storytelling, and the introduction of key trust signals such as reviews, product benefits, and ingredient transparency. By making it easier for users to quickly understand the product and feel confident in their decision, the experience became more engaging and conversion-focused.
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Built a scalable design system by defining reusable components, typography, color tokens, and layout patterns, ensuring consistency across the platform and accelerating future product development.
DK Travel Books- Penguin Random House
Crafted reading experiences for DK Eyewitness travel books, for a global user base, impacting 4 million+ users.
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Worked across major Travel series, including DK Top 10, DK Eyewitness, and Like a Local, shaping the visual identity of globally distributed travel titles.
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Built templates and design style guides that streamlined design workflows and maintained consistency across the Top 10 series.
Samsung Device
Improved usability and discoverability of cover screen features on Z Flip 4, shaping a better experience for future Samsung foldables.
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Led an end-to-end usability study for Galaxy Z Flip 4, delivering findings to Samsung North America (Bellevue) that resulted in all 3 recommendations shipping with the Galaxy Z Flip 5 (Dec 2023)
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Conducted 8 in-person usability sessions using mixed methods (task success, task time, SUS, think-aloud), to evaluated discoverability and usability of personalization features (cover screen, widgets, camera interactions), uncovering high-impact enhancement opportunities.