I bring editorial precision and research rigor to product design.
Product Designer with 6+ years of experience.
Currently UX Designer @ SafeInsights, Rice University.
SafeInsight's Proposal & Review Workflow
Designed the end-to-end research proposal submission experience, covering intake, IRB, agreements, and feedback. Conducted 8 usability sessions and iteratively redesigned the flow, cutting critical usability issues by 60% and speeding proposal completion by 30%.
SafeInsight's Design System
Built the foundational design system for SafeInsights from MVP to scale, as the platform's founding designer. Standardized UX patterns across teams, cutting design rework and review cycles by 40%, and built a multi-use component system enabling 50% component reuse across core workflows.
City of Bellevue
Information Architecture
Redesigned the IA for Bellevue Parks and Community Services by aligning navigation with users' mental models. Ran card sorting and tree testing to validate a new structure, improving task success rate by 32% and cutting navigation backtracking by 40%.
Samsung Galaxy
Z Flip Usability
Led an end-to-end usability study on Z Flip 4 cover screen features for Samsung North America. All 3 recommendations shipped in the Galaxy Z Flip 5, with the redesign cutting time on task by 50% and reducing clicks by 70%.
Himalaya Wellness
E-commerce
Redesigned the global e-commerce product detail page to build trust and drive conversions. Drove a 5x increase in product sales and a 47% reduction in bounce rate through stronger information hierarchy and trust signals like reviews and ingredient transparency.
DK Eyewitness
Travel Books
Designed reading experiences across 50+ published DK Eyewitness travel guides, reaching 4 million+ readers globally. Built reusable templates and style guides for the Top 10 series, streamlining production across the team.
Vaishali's design work stands out because of how implementation-ready it is. Her components, documentation, and design system thinking made development significantly smoother and reduced back-and-forth.
Vaishali has a strong ability to translate complex product requirements into clear, user-centered solutions. She consistently brought structure to ambiguity and helped align the team around a shared product vision.
Vaishali brought a strong research-driven approach to redesigning our information architecture. Her work made navigation more intuitive and helped users find information significantly faster.
Working with Vaishali was seamless. She communicates ideas clearly, incorporates feedback thoughtfully, and ensures stakeholders feel heard throughout the process.
Vaishali has a keen eye for visual detail and storytelling. Her ability to balance content, imagery, and layout brought richness to complex travel content. Engaging and easy to navigate.
Vaishali's design work stands out because of how implementation-ready it is. Her components, documentation, and design system thinking made development significantly smoother and reduced back-and-forth.
Vaishali has a strong ability to translate complex product requirements into clear, user-centered solutions. She consistently brought structure to ambiguity and helped align the team around a shared product vision.
Vaishali brought a strong research-driven approach to redesigning our information architecture. Her work made navigation more intuitive and helped users find information significantly faster.
Working with Vaishali was seamless. She communicates ideas clearly, incorporates feedback thoughtfully, and ensures stakeholders feel heard throughout the process.
Vaishali has a keen eye for visual detail and storytelling. Her ability to balance content, imagery, and layout brought richness to complex travel content. Engaging and easy to navigate.