top of page
dsc-0722-rt-2.jpeg
Status: Published

Crafted visual design experience for 50+ travel books impacting readers of all ages around the globe

Dorling Kindersley

Designing books for thousands of people across different age groups

In my role as a book designer at DK Books, I've had the privilege of crafting visually appealing and engaging layouts for a diverse global audience. Over the span of two years, I've worked on a variety of projects catering to readers of all ages and backgrounds, from captivating children's picture books to informative travel guides for adults.

 

My responsibilities included designing jackets, creating style guides and illustrations, as well as crafting spreads. This experience has allowed me to refine my skills in tailoring designs to the unique preferences and interests of each target audience.

b10e4316-29d5-4ac2-b396-b09d59fa485b.__CR0,0,3050,1302_PT0_SX1464_V1___.jpg
51g2zbFdk0L.__AC_SR166,182___.jpg
51HT25+e0zL.__AC_SR166,182___.jpg
91j2LH5N91L._AC_UL600_SR600,600_.jpg
91K29XP8YDL.jpg

DK EYEWITNESS 

411GmztmLNL.__AC_SR166,182___.jpg
41bptJHZ+LL.__AC_SR166,182___.jpg
41iqVfi86aL.__AC_SR166,182___.jpg
71I3ehlbANL.jpg

DK EYEWITNESS LIKE A LOCAL

51ZO0C2Dy3L.__AC_SR166,182___.jpg
41li29zB3DL.__AC_SR166,182___.jpg
51ayEkTlTmL.__AC_SR166,182___.jpg
81i4ZDFgVoL.jpg

DK EYEWITNESS TOP 10 

dsc-0085-rt-3.jpeg
IMG_5984-1024x1024.jpg
58da3a50-069c-44c4-9b8c-1ca59a97524d._CR0,0,300,300_PT0_SX300__.jpg

Design Objectives

Our core principle was to ensure that our spreads inspire people to visit the depicted location. We pursued diversity in images, including captivating angles, highlighting key details, showcasing various demographics, and incorporating a balanced mix of interior, exterior, and intricate shots. Authenticity was paramount to avoid misrepresentation.

Additionally, we strived for uniqueness in each spread, infusing abundant creativity and flair to make each design distinct. Our goal was for every spread to stand out, creating its own unique essence.

document_edited.png

Consistency across all our design work. 

flow.png

Reworked on the workflow across teams for efficient delivery of work. 

inspiration.png

Reimagined all the elements in the style guide across different book series. 

touch.png

Digitalization of books in a form of audiobooks and online assets to cater to a wide variety of audience.  

29bf65ca-9d79-4c8b-bb3e-43a176c6fc9e.__CR0,0,4042,2500_PT0_SX970_V1___.jpg
24a06802-7864-4163-87c2-bd7301dfafb2.__CR0,0,4042,2500_PT0_SX970_V1___.jpg
solution

DK EYEWITNESS TOP 10 SERIES

The DK Eyewitness Top 10 series excels in presenting information visually and navigably. Packed with stunning photography, detailed maps, and insightful descriptions, these guides cover a broad range of topics, including historical landmarks, cultural insights, and hidden gems.

In my two-year involvement with the series, I contributed to redesigning over 40 books. Leading the design of a fresh style guide, I played a key role in unifying the design systems across the travel team. My focus on both big-picture concepts and intricate details facilitated the introduction of a new color palette and the creation of a comprehensive library of assets, ensuring scalability for years to come. Here are some of the Top 10 series books I take pride in.

819bdIUSeGL.jpg
A1ZeD9OKXFL.jpg
910lgduELfL._SL1500_.jpg
91CB2Sg76vL.jpg
91AojL5m0yL.jpg
914rwpjqHDL._SL1500_.jpg
917XN+fQFML (1).jpg
81sPGa8K0FL.jpg
9178NybAS2L (1).jpg
A1RY2iAkYEL (1).jpg
91kpnAwFnVL.jpg
A1roMwMgdXL.jpg
91oUEBmb9QL._SL1500_.jpg
911mwD0XiaL._SL1500_.jpg
cc788907-7cd3-4723-aa02-ba2b0b229fd8.__CR0,0,4042,2500_PT0_SX970_V1___ (1).jpg
c17ef99d-6f7e-4d81-a31e-00db75e5f620.__CR0,0,4042,2500_PT0_SX970_V1___.jpg
81i4ZDFgVoL.jpg
91wkNqauMuL.jpg
A1ZVAU2WONL.jpg
91LE7zCnX1L.jpg
91i2GW9i-QL.jpg
91pczRDwqoL.jpg
91n5PeuzrWL.jpg
91PVFByN4zL.jpg

DK EYEWITNESS LIKE A LOCAL

The DK Eyewitness Like a Local series offers an insider's perspective on travel, focusing on lesser-known neighborhoods, offbeat attractions, and unique experiences often overlooked by mainstream guides. Readers discover local markets, quirky cafes, and cultural events that capture the authentic spirit of a destination, revealing its true essence.

I played a crucial role in the series' 2019 inception, contributing to the initial storyboarding, template development, and defining styles for icons and illustrations. Our collaborative efforts resulted in the development of a cohesive visual style carried throughout the entire book series. Below is an example of our initial brainstorming illustration and iconography.

71YqtMfP78L.jpg
2020-06-23.jpg
2020-06-23 (2).png
2020-06-23.png
17ab09b7-ccd1-421b-966a-d621ad31b072.__CR0,0,1250,1250_PT0_SX300_V1___.jpg
994cb252-23f7-4d73-b07f-6291257abb86.__CR0,0,1250,1250_PT0_SX300_V1___.jpg
8748778c-7d2a-413f-a08e-7e8724928c0a.__CR0,0,1250,1250_PT0_SX300_V1___.jpg
ad2d3e90-1d11-4fc8-a36c-70281cd53eac.__CR0,0,1250,1250_PT0_SX300_V1___.jpg
a0594975-8b1b-44bf-bd90-79e89fe013cc.__CR0,0,1250,1250_PT0_SX300_V1___.jpg
a30b6ee9-b42c-4274-880f-630dbd1755d3.__CR0,0,1250,1250_PT0_SX300_V1___.jpg
81bxHp3KCpS.jpg
81a0e81HsSS.jpg
81-MxlDnOsL.jpg
81bKxlBjVtS.jpg
Travel-Guides_DK-Relaunch (1).png

DK EYEWITNESS 
SERIES

The DK Eyewitness Travel Guide series offers comprehensive and visually engaging information on global destinations, covering countries, cities, regions, and attractions. Known for its emphasis on visual presentation, each guidebook features high-quality images, colorful maps, and detailed diagrams, enhancing both the reading experience and travel planning.

In my two-year tenure, I contributed to over 10 books in the series. Being part of a team crafting visually stunning and informative guides fulfilled my dream as a designer and travel enthusiast. Researching each location's unique characteristics, from history to local traditions, expanded my knowledge and deepened my appreciation for diverse cultures.

Witnessing the transformation from concept to printed guidebook was one of the most rewarding aspects of my role.

dsc-0742-rt-3 (1).jpeg
dsc-0164-rt-2.jpeg
91j2LH5N91L._AC_UL600_SR600,600_.jpg
A1Hyi3EQbPL.jpg
91wP9CsVn-L.jpg
A1mnXWbyoAL.jpg
910Q-onXqdL.jpg
A1NPnMbWgdL.jpg
91pdJqjA9CL.jpg
91RxdcxgmML.jpg
A1ZhfmU9x4L.jpg

Work experience at DK Eyewitness Travel team in India

Working with the talented designers, authors, and editors at DK Eyewitness Travel was both inspiring and enriching. The designers showcased not only exceptional skills but also a keen eye for aesthetics and detail, ensuring each page was visually captivating.

Editors played a vital role in refining content, maintaining accuracy, and ensuring engagement. Collaborating with them allowed me to optimize design and visuals for an enhanced reader experience.

The team's collaborative spirit fostered creativity and mutual respect, with open sharing of ideas and constructive feedback. Diverse backgrounds and perspectives enriched the guidebooks, creating a supportive and inspiring environment.

Takeaways & Reflection

1200px-DK_(2020)_edited.png

CONSISTENCY IS THE KEY 

The project focused on establishing scalable elements such as color guidelines, a cohesive design language, and templates. Despite requiring significant effort and resources, this groundwork ensures consistent and unified presence for both the team and the brand over time.

MAKE AN IMPACT

As lead designer for the DK Eyewitness Top 10 series' style guide, I deepened my understanding of the series and expanded my expertise. This role established me as a key resource for series-related inquiries, enhancing my leadership skills, and earning consecutive awards for my impactful contributions.

bottom of page