A world without creativity is like a Harry Potter’s novel without magic. Having been involved in the field of design for over seven years, I frequently embark on a quest to discover new and innovative solutions to the unique challenges that come my way.
By day, I am a UX designer, while my evenings are devoted to my passion for painting. I am currently pursuing a Master's degree in Human Centered Design and Engineering at the esteemed University of Washington in Seattle. In addition to this, I hold a Bachelor's degree in Communication Design and a Master's degree in Visual Design.
Prior to joining the University of Washington, I served as an Interaction Designer with the UX Consulting Team at ValueLabs, and also worked as a Visual Designer with Dorling Kindersley books.
When I'm not engrossed in my work, I take pleasure in traveling, meeting new people, taking photographs, and indulging in my love for food. As a painter, you will often find me engrossed in my canvas, lost in the act of creation.

About
Since 1923, Bangalore’s best dressed men have been coming to P N RAO for bespoke suits. Over the years patrons have grown not only in Bangalore and the rest of Karnataka, but also from across India and even from across the world. The brand has made an indelible mark with seven stores spread across Bangalore and Chennai, where it has built a reputation of suiting up the cities' elites. The pillars of P N RAO's identity are built on a foundation of bespoke suiting, constant innovation and superior quality.
Brief-To plan their upcoming 2018 Spring Summer campaign which shows their year of expertise and show the legacy which they carried from the last 90 years. The campaign should revolve around the lines of:- “Past to Future”. “Remembering the past in order to get ahead in future”.
DESIGN METHOD
INFORMATION GATHERING
DESIGN ALTERATIONS
PRODUCTION
POST PRODUCTION & LAUNCING
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Primary Research
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Secondary Research
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Comparative Analysis
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Strategic Messaging
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Market Segmentation
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LOGO and Branding
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Mood boarding
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Storyboarding
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Theme Generation
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Budget Allocation
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Defining Visual Language
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Artwork generation
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Photoshoots
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Editing and Post Production
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Launchings the campaign online and in store
KEYWORDS
Timeless, Rounded values, Combat overconsumption, Less is better, Versatile & Practical, Long lasting essentials, Strong silhouettes & clear cuts, Curated prints with a sentimental sensibility, Craftmanship
NAME IDEATION
Prisma, Al Fresco, Spectrum, Summer Tails, Rejuvate, Ceassima, Sonnet, Sunnysides, Wayfarer, Skylights Zephyn Regalia Sanquine, Solivagant, Fernweh, Sphiro, Xurius, Vestiro, Leion, Onyxa, Balsam, Miraj, Voyage, Seafaring
LOGO VARIATIONS























KEYWORDS -

MOODBOARD
Candid, laidback with some movement, white light, outdoors with lush green backgrounds, modern architecture, direct sunlight with high aperture background






BEHIND THE SCENE



PHOTOSHOOT and POST PRODUCTION



IN STORE

COVERAGES


HOARDINGS


INSTORE AND OUTDOOR PROMOTIONS
WINDOW DISPLAY


