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About

Since 1923, Bangalore’s best dressed men have been coming to P N RAO for bespoke suits. Over the years patrons have grown not only in Bangalore and the rest of Karnataka, but also from across India and even from across the world. The brand has made an indelible mark with seven stores spread across Bangalore and Chennai, where it has built a reputation of suiting up the cities' elites. The pillars of P N RAO's identity are built on a foundation of bespoke suiting, constant innovation and superior quality.

 

 

Brief-To plan their upcoming 2018 Spring Summer campaign which shows their year of expertise and show the legacy which they carried from the last 90 years. The campaign should revolve around the lines of:- “Past to Future”. “Remembering the past in order to get ahead in future”.

DESIGN METHOD

INFORMATION GATHERING

DESIGN ALTERATIONS

PRODUCTION

POST PRODUCTION & LAUNCING

  • Primary Research
  • Secondary Research
  • Comparative Analysis
  • Strategic Messaging
  • Market Segmentation
  • LOGO and Branding
  • Mood boarding
  • Storyboarding
  • Theme Generation
  • Budget Allocation
  • Defining Visual Language
  • Artwork generation
  • Photoshoots
  • Editing and Post Production
  • Launchings the campaign online and in store

KEYWORDS

Timeless, Rounded values, Combat overconsumption, Less is better, Versatile & Practical, Long lasting essentials, Strong silhouettes & clear cuts, Curated prints with a sentimental sensibility, Craftmanship

NAME IDEATION

Prisma, Al Fresco, Spectrum, Summer Tails, Rejuvate, Ceassima,  Sonnet, Sunnysides,  Wayfarer,  Skylights Zephyn Regalia Sanquine, Solivagant, Fernweh,  Sphiro,  Xurius, Vestiro, Leion,  Onyxa,  Balsam,  Miraj,  Voyage,  Seafaring

LOGO VARIATIONS

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KEYWORDS -

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MOODBOARD

Candid, laidback with some movement, white light, outdoors with lush green backgrounds, modern architecture, direct sunlight with high aperture background 
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BEHIND THE SCENE

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PHOTOSHOOT and  POST PRODUCTION

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IN STORE

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COVERAGES

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HOARDINGS

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INSTORE AND OUTDOOR PROMOTIONS

WINDOW DISPLAY

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The New Spring Summer collection by P N Rao suit is based on the summer Sonnets of William Shakespeare. Since P N Rao has been in the domain of suits from 1923, the collection has a classic touch to it with the modern interpretation. The window display shows elements of summer with flowers petals being made with different fabrics from the new collection. The petals are representing the smart casual collection as well as the wedding collection. The leaves used are adding to the spring summer mood. This is a mock up window display which has been implemented in various stores of PN Rao depending on the VM display store size.
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